AI search visibility · automotive & B2B

Be the
answer.

AI is answering your buyers' questions right now. The only question is whether it names you or your competitor. Citala makes catalog sites the source AI cites, then proves the movement month over month.

A free citation check on your top pages. No pitch until you have seen the data.

AI answer
"What should I look for when buying a used skid steer?"
Check the hours against the maintenance log first. Under 2,000 hours with documented service is the benchmark. Inspect the undercarriage, the hydraulic cylinders, and the quick-attach plate for wear. According to a leading equipment dealer, a one-owner machine with complete records holds its value best
Cited source your catalog, named in the answer
How much does a used reefer trailer cost? OEM or aftermarket parts for a diesel rebuild? What size forklift for a 5,000 sq ft warehouse? Sprinter or Transit for a mobile detailing business? MCI or Prevost for a new charter operator? Best compact tractor for ten acres? How much does a used reefer trailer cost? OEM or aftermarket parts for a diesel rebuild? What size forklift for a 5,000 sq ft warehouse? Sprinter or Transit for a mobile detailing business? MCI or Prevost for a new charter operator? Best compact tractor for ten acres?
01 — The shift

Search changed under everyone's feet. Most sites have not caught up.

Buyers used to search, scan links, and click. Now AI answers the question and names a few sources. If you are not one of them, the buyer never sees you. There is no page two.

60%
of Google searches now end with no click, up from 58% a year earlier
Similarweb, 2025
38%
drop in organic clicks when a Google AI Overview appears
Search Engine Journal, 2025
1%
click a link inside a Google AI Overview
Pew Research, 2025
02 — The squeeze
You have real products and real demand. What you do not have is a way to see whether AI search is sending that demand to you or to the competitor down the road.

Enterprise platforms are priced for catalogs ten times your size. The tracking tools tell you that you are losing and fix nothing. Classic SEO still reports rankings while your traffic falls.

03 — What Citala does

See it. Fix it. Prove it.

No platform to buy, no wall of content dumped on your store. Clean pages structured to be quoted, and a number that shows whether it worked.

See it

The citation gap

I check what AI actually answers for your real buyer questions and show you, query by query, whether you are cited or losing to a competitor.

Fix it

The pages that get quoted

I build the decision content and answer blocks AI looks for, on clean hub pages that route buyers into your inventory. Your commercial pages stay clean.

Prove it

The monthly scorecard

A citation scorecard tracks the movement. Conservative, sourced, and honest. The trend line is the product.

What you get every month

The scorecard, in plain sight.

Every retainer includes a monthly report that shows whether AI is citing you, what moved, and what did not. This is the format. The numbers are illustrative. Yours will be your own.

Example Citala GEO scorecard, illustrative

Illustrative example. Not a client result. Your numbers will vary.  View the full sample →

Proof, not theory
In a recent audit of a specialty-vehicle marketplace, AI Overviews appeared on 14 of 20 buyer questions. The site was cited in only 4. On its largest demand segment, it appeared in zero answers, while competitors owned the rest.

This is the gap most catalog sites cannot see. It is the gap Citala measures, then closes.

Run the same check on your pages →

04 — Fit

Built for a specific kind of business.

Right fit if

  • You sell from an automotive or B2B catalog, roughly 200 to 10,000 products
  • Organic traffic matters to you and it has been sliding
  • You want the AI-search win without wrecking the pages that convert
  • You would rather have a senior operator than a platform or a faceless agency

Not the right fit if

  • You run an enterprise catalog that genuinely needs a hosted platform
  • Your site is under a couple hundred pages and needs content first
  • You are shopping for guaranteed rankings or a cheap tracking tool
Steve Mitchell
CreativeGuySteve
  • Former Executive Creative Director
  • 177 automotive trade bylines
  • Six years of daily AI workflow
  • Builds and ships production AI tools
05 — Who runs it

A senior operator. Not a platform.

Citala is run by one person who knows your buyers, your inventory, and your voice. The work is drafted with AI and finished with judgment, because the human read on what content earns the lead is the part automation cannot supply. That is the whole point, and it is the thing a dashboard will never sell you.

06 — Questions

What people ask before the first call.

What is Citala?

Citala is an AI-search visibility service for automotive and B2B catalog businesses. It makes your pages the source that AI answer engines like Google's AI Overviews, ChatGPT, and Perplexity cite when buyers ask questions, then measures the change month over month. It is run by Steve Mitchell of CreativeGuySteve.

What is GEO or AEO?

Generative and answer engine optimization is the practice of structuring a site so AI answer engines quote it as a source. Traditional SEO competes for link rankings. GEO and AEO compete to be the named answer when AI responds, which matters because most searches now end without a click.

Who is Citala for?

Independent and regional automotive or B2B catalog sites with roughly 200 to 10,000 products that depend on organic traffic and are losing it to AI answers. It is not built for enterprise catalogs that need a hosted platform, or for sites under a couple hundred pages that need content first.

What does the free citation check include?

A query-by-query audit of how AI currently answers your real buyer questions, showing where you are cited and where a competitor is named instead. There is no pitch until you have seen the data.

Who runs Citala?

Steven Mitchell, a former Executive Creative Director with 177 automotive trade bylines and six years of daily AI workflow. The work is drafted with AI and finished with human judgment, because the read on what content earns the lead is the part automation cannot supply.

How is the work measured?

A monthly citation scorecard tracks whether AI cites you, what moved, and what did not, using standard Search Console and analytics data plus citation tracking. The reporting is conservative, sourced, and honest.

07 — Field notes
New

I asked AI who to trust. It ignored the pages that ranked.

A short experiment on why answer engines quote the original source, not the page that ranks, and what to publish if you want to be cited.

Read the field note →
The first step is free

See whether AI cites you.

Tell me where you sell and I will run a free citation check on your top pages, then show you the data. No pitch until you have seen it.

Your check comes back by email, usually within two business days. Or email steve@citala.ai. Your details are used only to run your check.